January 2018

Exceptional performance of Authorised SIFCO Partner recognised

Surface finishing company TSR, SIFCO ASC Authorised Partner in Poland, has delivered exceptional sales growth in their first twelve months of partnership.

To recognise this performance, Mark Cattle, Group Sales Director SIFCO ASC, awarded Adam Radziszewski, Managing Director TSR, with a Certificate of Performance. The presentation was made during TSR’s recent visit to SIFCO ASC UK and, at the same time, the SIFCO Authorised Partner agreement was renewed and extended for the next 2 years.

Adam Radziszewski, Managing Director, and Malgorzata Kijowski, Marketing Manager, of TSR accepting the Certificate of Performance from Mark Cattle, Group Sales Director, SIFCO ASC

Mark Cattle commented: “We selected TSR as an Authorised Partner due to their technical ability and established contact base in a number of key industries including: oil & gas; power generation; aerospace and advanced engineering. I am delighted that our choice of Authorised Partner for Poland has been vindicated by TSR’s exceptional growth during our first year of partnership, underpinned by high levels of sales and marketing proactivity driven by Adam and by Malgorzata Kijowski, Marketing Manager. I look forward to continued success from our renewed agreement.”

Adam Radziszewski, Managing Director and founder of TSR said: “The SIFCO Process® is renowned and specified across many industries for its ability to enhance, repair or refurbish critical components. We are thrilled to have grown our SIFCO Process® business so rapidly during the first twelve months and I have been delighted with the training and sales support the SIFCO ASC team has provided to help us on our growth path.”

April 2017

SIFCO ASC appoints Gruppo Gaser as Italian partner

Global selective plating company, SIFCO Applied Surface Concepts (ASC) is partnering with one of Italy’s leading specialists in the treatment of metal surfaces, Gruppo Gaser to grow the global footprint of its renowned SIFCO Process®* of selective plating.


With established European businesses in France and Sweden and partnerships in major manufacturing economies such as Germany, Austria, and Benelux, the expansion into Italy, Europe’s second largest manufacturer of engineering and metal goods, was the natural next step for SIFCO ASC.

Gruppo Gaser has five production locations across Italy in Rozzano (MI), Isola Vicentina (VI), Caravaggio (BG), Granarolo dell’Emilia (BO) and San Giuliano Milanese (MI) – all of which will ultimately provide the SIFCO Process®. The main application focus at the outset will be on silver plating and anodising in the power generation and precision engineering industries.

SIFCO ASC has 7 facilities across the world and now has 7 Authorised Partners in Europe, and 24 globally.

As with all SIFCO Authorised Partners, the Gruppo Gaser team is already benefitting from a comprehensive training programme enabling them to identify selective plating applications and deliver a consistent, high quality service to customers. Five of the company’s technical engineers recently visited the UK to complete a full induction programme.

Gianni Franzosi, CEO at Gruppo Gaser commented: “Our engineers found their recent training in the UK extremely valuable and are already identifying opportunities in our current portfolio. We welcome the SIFCO Process® into Italy and look forward to working in partnership with the experienced team at SIFCO ASC.”

Mark Cattle, Group Sales Director at SIFCO ASC added: “Italy is known for its innovation in engineering and every day the SIFCO Process® is providing efficiencies for businesses across the world. With Gruppo Gaser’s established reputation in surface treatment and focus on the power generation and precision engineering sectors in particular, they are the obvious partner for us.”

For more information on SIFCO ASC, visit:

For more information on Gruppo Gaser, visit:

*The SIFCO Process® is a unique and portable plating method used to enhance, repair and refurbish localised areas on components.

June 2016

SIFCO ASC présente le procédé SIFCO® au salon World Nuclear Exhibition 2016

SIFCO Applied Surface Concepts (ASC), premier fournisseur mondial de technologies de métallisation électrolytique sélective, sera présent pour la première fois au salon WNE (World Nuclear Exhibition) en juin. Son équipe y présentera le procédé SIFCO® et ses avantages exclusifs dans les applications d’OEM et de réparation du secteur de l’énergie.

Organisée du 28 au 30 juin au Bourget, près de Paris, l’édition 2016 du salon WNE rassemblera comme chaque année les principaux acteurs du secteur mondial de l’énergie nucléaire.

Le procédé de dépôt électrolytique sélectif exclusif SIFCO® a été conçu pour répondre aux problématiques opérationnelles et de maintenance courantes du secteur, notamment l’usure, la corrosion et la conductivité des composants. Il est par exemple utilisé pour le dépôt de nickel dans les opérations de redimensionnement des paliers lisses et les applications de cuivre et d’argent sur les barres omnibus pour la conductivité.

L’un des principaux avantages du procédé SIFCO® est son caractère portatif. En évitant d’utiliser une cuve, il permet à l’opérateur de traiter une zone précise d’une pièce, rapidement et facilement, sur site et avec une grande précision en termes d’épaisseur, ce qui contribue à réduire les coûts et complications liées aux périodes d’arrêt. Par exemple, l’un des problèmes courants du secteur du nucléaire est le fait qu’une fois installées, les turbines ne peuvent plus être déplacées, et doivent donc impérativement être réparées sur site. En réparant et en protégeant les pièces existantes avec le procédé SIFCO®, les entreprises s’épargnent aussi le coût et les implications logistiques liés à l’achat d’une nouvelle pièce.

Le procédé réduit aussi l’enlèvement de matériau de surface, ce qui limite le temps de préparation et préserve la résistance du matériau existant.

Lee Shelton, directeur général de SIFCO ASC, a déclaré : « Nous sommes impatients de présenter le procédé SIFCO® au salon WNE. Nos clients du secteur de la production d’énergie ont souvent des difficultés à réparer leurs pièces essentielles sans que cela n’affecte leur chiffre d’affaires. Grâce à notre méthode localisée, nous pouvons réparer les pièces sur site et traiter une zone spécifique d’un composant, ce qui évite les périodes d’arrêt et leurs répercussions logistiques. Avec nos sites au Royaume-Uni, en France, en Suède et aux États-Unis, nous sommes à même de répondre à toutes les demandes internationales liées aux applications de turbine. »

Pour plus d’informations sur SIFCO ASC, rendez-vous sur le stand 2B-S18 au salon WNE ou visitez le site

May 2016

SIFCO ASC showcases selective plating benefits at EASA 2016

Attendees of the 2016 Electronic Apparatus Service Association (EASA) Convention and Exhibition are invited to visit SIFCO ASC, world leading supplier of selective plating solutions to learn more about the benefits of selective plating for electro mechanical applications.

Due to take place in Toronto, ON, Canada at the Metro Toronto Convention Centre between June 12th – 14th , the EASA Convention welcomes more than 3,000 attendees from some of the brightest and most innovative names in electrical mechanics.

Selective plating plays a vital role in the electric motor repair industry due to the significant time and cost savings it can offer in extending maintenance intervals and service life. End bells, which house the bearings that support both ends of a motor shaft, often suffer from fretting corrosion during operation. The SIFCO Process® is used to plate the end bell bores to size with nickel and takes significantly less time than alternative methods such as sleeving, welding, thermal spray, or tank plating processes.

For attendees particularly interested in alternatives to chrome plating, SIFCO ASC representatives will be on hand to discuss the benefits of selective brush plating with Hard Nickel (SIFCO Process Code 2085) and why many of their customers are already implementing it as a replacement.

EASA is an annual event which gives professionals from the electric motor repair industry the chance to upskill in their field of expertise covering areas such as repairing motors and pumps, managing business, and finding better ways to serve customers.

Chic Allen, General Manager at SIFCO ASC, said: “EASA is an excellent way for us to show the industry the benefits of selective plating as a cost-effective method of repair and the new technologies we are bringing to market. We are really looking forward to catching up with our current customers  as well as meeting new delegates wishing to understand more on how the SIFCO Process® is used  in the electric motor repair industry.”

The SIFCO Process® is also used in many other industrial applications where surfaces need to be protected, repaired or refurbished such as aerospace, power generation and oil & gas.

You can visit SIFCO ASC at: Stand 1332

To register for the event visit:

For more information on SIFCO ASC, visit:


Notes to editors


SIFCO Applied Surface Concepts provide practical, cost-effective selective brush plating solutions to improve part performance and reduce manufacturing costs through corrosion protection, increased wear resistance, increased hardness, improved conductivity, anti-galling or slip. SIFCO ASC surface enhancement technologies and brush plating services have been utilised for over 50 years on both OEM components and on parts requiring refurbishment in the aerospace, oil and gas, general industry and power generation sectors.

About Norman Hay plc

Norman Hay plc is a global chemicals, sealants, surface coatings and engineering group with more than 70 years trading history. Headquartered in the United Kingdom, the group operates four main divisions: Ultraseal, the market leader in impregnation chemicals and process equipment; Surface Technology, specialists in the development and application of surface treatments with well-known brands including Armourcote; SIFCO ASC, global leaders in selective plating; NHE, manufacturing bespoke process plant and equipment.

For further information contact Natalie Hunt at Wyatt International on +44 (0) 121 454 8181 or email:

New white paper uncovers best kept aerospace secret

Aerospace Whitepaper CoverThe world’s leading supplier of selective plating technology, SIFCO ASC has launched the first white paper to outline the increased efficiency potential of the process for aerospace applications.

By highlighting the performance and portability of the aerospace approved SIFCO Process®, the white paper makes the case for a wider adoption of selective plating – both for salvage and repair as well as many OEM applications.

Endorsed by Lee Benson, CEO of Able Aerospace Services, ‘Precision and Portability as Standard’ discusses the underestimated value of the SIFCO Process®. Lee comments: “Any new manufacturer or aircraft operator looking to safely repair aircraft components and lower cost is doing themselves a disservice by not considering selective plating for the right applications. The collective cost savings of our global customer base and safety record proves this.”

Using case studies and comparisons with other plating technologies, the paper clearly demonstrates the advantages of the SIFCO Process®, most notably the quality of its mechanical properties, the low cost of capital investment, its viability as an alternative to cadmium, and its ease and speed of use – including its on-site deployment in hangars and in the field.

Innovation in automation

SIFCO ASC also recently unveiled its new automated plating system – a concept not usually associated with the process, suggesting a major step change for SIFCO ASC. The white paper explains how the SIFCO Process® can be automated to deliver cost and productivity improvements across the manufacturing process by using recent examples of machines developed for international aerospace manufacturers.

Derek Vanek, Technical Manager at SIFCO ASC based in Cleveland, Ohio said: “We have serviced the aerospace industry for many years and have numerous prime approvals. The SIFCO Process® is called out in over 30 commercial specifications. However, the changing landscape of the manufacturing sector means companies are hungry for new ways to innovate. This is why we have heavily invested into communicating the benefits that selective plating can provide the industry.”

To download your free version of the white paper visit:

February 2015

SIFCO ASC and Surface Technology create dynamic force in coatings technology

Norman Hay plc has created a new specialist Coatings Group incorporating SIFCO Applied Surface Concepts (ASC) and Surface Technology providing a single global access point in surface coating technology.

Lee Shelton, Group Managing Director, Surface Coatings Group

Lee Shelton, Group Managing Director, Surface Coatings Group

SIFCO ASC, which was acquired by Norman Hay in 2012, is the world leading supplier of selective plating services, chemical solutions and equipment as well as creator of the renowned SIFCO Process®. Sister company, Surface Technology offers an extensive range of specialist surface treatments for industrial applications and by combining their technical expertise and market knowledge the group creates a new dynamic force in the coating and surface finishing industry.

The new Coatings Group will be headed by Group Managing Director Lee Shelton, who joined Norman Hay in 2000. Lee, a fluent Japanese speaker, started working for Norman Hay in its impregnation business, Ultraseal International, as Director of International Business, based in Japan. Following several years in key business development and leadership roles for Norman Hay in the Asia Pacific region, Lee relocated to the US in December 2012 as MD of SIFCO ASC.

Lee explained: “Since acquiring the SIFCO ASC business in 2012 and bringing the business into the Norman Hay Group, a number of synergies have emerged. The leadership team at Norman Hay feel that now is the right time to formalise this collaboration by bringing some of the best talent in the industry together under one umbrella. In doing so, we will identify new applications and ways of working which will ultimately benefit our customers’ processes.”

Based in Cleveland, Ohio, SIFCO ASC has operations in three further US states, the UK, Sweden and France as well as partners in Europe, South America, Canada and Asia. Surface Technology, headquartered in Coventry, covers the whole of the UK through seven sites and has plants in Australia and China. In addition to helping the two businesses expand into new locations, the creation of the Coatings Group will also ensure the company maximises its reach in existing markets such as oil & gas, automotive, aerospace and power generation.

Well proven for enhancing, repairing or refurbishing critical components, the SIFCO Process® can now be easily adopted into manufacturing production lines thanks to the company’s recent investment in developing workstations to automate the SIFCO Process®. Lee believes that with the support of Surface Technology, a wider scope of opportunities can be established, providing manufacturers across many industries the opportunity to meet their goals of both increasing quality and productivity and consolidating their supplier base.

When asked what differentiates Norman Hay’s Coatings Group from competitors, Lee said: “Our knowledge and expertise are unrivalled. The industries in which we are most prominent are heavily regulated, such as aerospace, automotive and also oil & gas. Customers in these sectors need reassurance that they are dealing with suppliers who are technical experts driven by the most robust standards and processes to meet highly demanding specifications. We now have more engineers and Quality Managers in our group than ever, with a combined service of 243 years.”

Significant investments are being made into recruitment, such as the recent appointment of a new European Sales Manager and a Design Engineer on the robotics side, along with refurbishment of existing facilities and new equipment.

Vic Bellanti, Chief Executive of Norman Hay, concluded: “We already receive requests from customers to offer a wider range of services in order to keep their supplier base to a minimum and now, through our Coatings Group, we offer an enhanced one-stop, multi-coat, capability. The team will now be selling the combined capability of the Group rather than one individual company.”

May 2014

SIFCO ASC to showcase selective plating capability at Power-Gen Europe

A range of innovative surface treatments which combat the operational and maintenance challenges faced by the power generation industry will be showcased by the global leader in selective plating technology and solutions, SIFCO Applied Surface Concepts (ASC) at this year’s POWER-GEN Europe exhibition, 3-5 June 2014.

SIFCO ASC will be sharing stand 6V46 with sister Norman Hay Plc company Surface Technology, a leader in the development and application of high performance surface treatments.

Originator of the renowned SIFCO Process® for electroplating localised areas on components without the use of an immersion tank, SIFCO ASC is approved by many of the world’s leading players in the power generation industry, including Siemens, Alstom, Rolls Royce and Westinghouse.

The company will be showcasing the flexibility and portability of the SIFCO Process® for selective plating and the vital role it can play in the manufacturing industry to improve component performance, minimise downtime and reduce manufacturing costs.

Typical power generation industry applications for the SIFCO Process® include bus bars, gas turbine components, generators, nuclear components and the in-situ repair of windmill bearing journals and slip rings – eliminating the major delays associated with disassembly and offsite repair and significantly reducing downtime.

Now a well-established event in the European and International power diary, POWER-GEN Europe returns to Cologne, Germany for its 22nd staging alongside Renewable Energy World Europe, with the theme of ‘Navigating the Power Transition’.

The combined events will feature top international power industry companies from across the conventional and renewable sectors, demonstrating state of the art services and technologies covering every aspect of electrical power generation.

Mark Smith, European General Manager for SIFCO ASC, comments: “POWER-GEN Europe is a prestigious event within the sector and we are looking forward to showcasing our unique surface enhancement technologies and services for both OEM components and parts requiring refurbishment and repair. With more than 50 years of experience, we can offer our customers world class capabilities and application development support, no matter where they are located, backed by the global expertise of the Norman Hay group.”

November 2013

NOV and SIFCO ASC Partner for Successful Completion of Unscheduled Repair

SIFCO Applied Surface Concepts (ASC), the world leading supplier of selective plating technology and solutions, worked together with the world leader in oilfield products and services, National Oilwell Varco (NOV) to repair critical damage caused by lightning strike on the Ensco 8505 drilling rig in the Gulf of Mexico within 24 hours of arrival on site, preventing costly unplanned downtime.

Lightning strikesLightning strike Damage
Significant damage was caused to the crown mounted compensator (CMC) cylinder when lightning struck the rig. The CMC is a device used to apply a constant tension to the drill string and compensate for any rig movement. The impact of the lightning strike caused a substantial gouge, the size of a coin, on the CMC cylinder. Without immediate repairs the damage would cause the cylinder seals to leak, resulting in hydraulic fluid loss and the threat of significant lost production.

Lightning strike DamageThe Ensco 8505 is one of many oil rigs in the Gulf of Mexico and the sixth of seven rigs in the ENSCO 8500 Series®. In the second quarter of 2011, these rigs had virtually no downtime and achieved 99 percent utilisation as well as being ranked number one in overall customer satisfaction in deep-water drilling by Energy Pointi, an independent survey firm. The company therefore required a speedy solution which would maintain its high operational standards within the industry.

To remove the damaged CMC cylinder from the platform and replace it would be extremely costly, and result in significant downtime, with every hour costing the platform operator thousands of dollars in lost production. NOV and SIFCO ASC came together to solve this problem.

A distinctive solutionLightning strike Damage
The solution was found in SIFCO ASC’s plating process, using SIFCO’s AeroNikl® 7280 for corrosion protection, and Cobalt 2043 to cap the repair for hardness to protect against surface wear. The SIFCO Process® is unique to the company and involves a portable method of electroplating localised areas without the use of an immersion tank. The SIFCO Process® is highly regarded in the oil and gas industry and used on many OEM and repair applications, particularly as components can be plated in-situ and on-site, which ultimately saves time in maintenance, repairs and unplanned downtime.

When undertaking the repair work, two SIFCO ASC technicians were situated near the top of the derrick, 450ft in the air, to perform the repair. It took them a total of 24 hours to complete the work and return the platform to full operation, as opposed to three months to replace the shaft.

Jimmy Clark, structural service manager from NOV said: “When rigs are down it can cost as much as $489K a day in losses, which is why it was important that we sourced a solution that could be completed in as little time as possible, producing outstanding results that would keep the CMC cylinder protected from further damage.”

SIFCO ASC’s experienced, skilled and qualified workforce applies all deposits in strict adherence to the specifications and quality assurance requirements demanded by its customers. They inspect and ensure that their work complies with industry standards as insisted by customers in the oil and gas sector. The SIFCO ASC technicians on this project hold annual certifications to work on oil platforms, which allows for their speedy deployment to site.

Five times the resultrepaired cylinder
The final result was extremely successful. The repaired cylinder was dimensionally accurate to .001” tolerance as compared to the .005” tolerance originally requested by NOV.

This section of the CMC cylinder will be better protected from corrosion and, in offshore oilfields, metal structures and components are under constant attack from a variety of sources. Although corrosion will initially be uniform across the surface area of the metal, in time it will accelerate into any small crevices. Without SIFCO ASC’s AeroNikl® 7280 this could have ultimately progressed into cracks in the metal, which could have been accelerated by tensile stress, resulting in stress corrosion. According to the “United States Cost of Corrosion Study”, produced by NACE International, one of the world’s leading authorities on corrosion engineering and control, corrosion costs the US oil and gas exploration and production industry $1.4 billion a year.

Similar projects include the repair of the Hydraulic Balance Cylinder on the Transocean Development Driller 1. SIFCO ASC is prepared to help the industry mitigate the threat of corrosion and meet the key challenges of extending equipment life while reducing downtime and reducing operating costs.

Lee Shelton, Managing Director, SIFCO ASC said: “When production halts due to the damage of critical components that are not easily repaired, time is of the essence to reduce the shutdown period to a minimum. Our aim was to restore confidence in the performance and reliability of Ensco 8505’s process operations, and I’m delighted the SIFCO Process® has had a positive impact on its operational performance and profitability.”

NOV provides comprehensive drilling solutions that include technically advanced, field-proven equipment integrated into systems that increase drilling efficiency, enhance Health, Safety, and Environmental (HSE) programs, and maximizes customers’ life cycle economics. It has an ability to design, manufacture, install, commission, and provide aftermarket service for a wide variety of drilling systems and equipment. It has worked with SIFCO ASC since 2009 which has over 50 years’ experience serving the oil and gas market globally, providing a complete range of selective plating solutions combined with industry leading technical support and application advice.


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iEnergy Point, Helmerich & Payne and Ensco Rank Highest Among Contract Drillers, While Derrick Equipment and Wood Group Are Favored for Equipment and Services,

July 2013

SIFCO ASC Launches New Brand Identity and Website

New SIFCO ASC WebsiteSIFCO Applied Surface Concepts (ASC), a world leading innovator of selective brush plating technology and solutions, has launched a new corporate identity and website showcasing the full range of its industry-leading products and services for component enhancement, repair and refurbishment.

The new identity reflects the company’s commitment to developing new solutions for selective plating processes and materials, working closely with customers and partners and integrating with parent company, Norman Hay plc.

Lee Shelton, Group Managing Director of SIFCO ASC, explains: “The SIFCO ASC brand is synonymous with selective brush plating and, while our core values of offering industry-leading products, service and technical support to our customers remains unchanged, we needed a fresher, cleaner image, in line with our confident new business growth strategy.”

SIFCO ASC offers innovative engineered deposits and world-class selective plating equipment to meet customers’ business needs and this has been reflected in a new tagline – “Advancing Selective Plating Technology”, to reflect the resource we devote to research and development.

We have designed the new website and branding to make it easier for visitors to clearly navigate through the company’s total product and service offering. Presenting strong visual impact throughout, the site is divided into industry-specific areas and provides sections detailing specific product options and applications, and associated services such as training.

“After becoming part of chemical and surface coating specialist, Norman Hay plc, it was also important that our new identity both echoed the family branding style and visualised the SIFCO Process®. We have done this by utilising the core colours of green and grey – grey as a metal substrate and green representing SIFCO Process® solutions. Green also represents the environmental advantages of our process and the initiatives we are undertaking to seek alternatives to hazardous chemicals and processing waste.”

SIFCO ASC to Showcase Selective Plating Solution at Offshore Europe 2013

Oil RigWorld leading supplier of selective plating technology and solutions, SIFCO Applied Surface Concepts (ASC), is attending this year’s Offshore Europe event at the Aberdeen Exhibition and Conference Centre in Aberdeen, UK, from 3rd – 6th September (Stand 2C29).

SIFCO ASC, part of Norman Hay plc, is a world leader in selective plating, with extensive experience repairing equipment and enhancing OEM components within the Oil & Gas industry, including the selective plating of copper onto premium threaded connections and onsite repair of offshore platform components.

The SPE Offshore Europe conference and exhibition attracts a global audience of more than 30,000 engineers, technical specialists and industry leaders. This year’s show follows the theme ‘The Next 50 Years’, to celebrate the continuing growth of the oil and gas industry and planning for the future.

Mark Smith, European General Manager for SIFCO ASC, comments: “Offshore Europe is a prestigious event and we are looking forward to showcasing our unique selective plating technology, also known as ‘The SIFCO Process’ with delegates, especially in line with the theme of future-proofing operations.

“We will be exhibiting with our sister company, Surface Technology, a global supplier of specialist engineering coatings for the oil and gas industry. Surface Technology has more than 40 years’ experience in the development and application of high performance surface treatments for a wide variety of applications, particularly within the oil and gas sectors in the UK and internationally.

“Our technical experts will be on hand throughout the exhibition to offer advice on specific industry issues, such as protection against corrosion, porosity wear and friction, as well as guidance on how to select the best solution for specific applications. Selecting the right surface treatment can have a significant impact on extending equipment life and can improve processes, reduce downtime and, in turn, operating costs, which is crucial when planning for the future.”

For further information on SIFCO ASC, visit and for details on Surface Technology, visit For details and to register for free entry to Offshore Europe, visit


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